From the CoHost Blog:

Plan for the Future with Scheduling

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You can never be sure what’s going to happen in the future. With all the best intentions, it can be near impossible to keep to a release schedule without a tonne of planning ahead and understanding how to make the most out of your content.

It is generally recommended that you release one video a week, but what happens if you’re suddenly busy and miss your release day? Do you try putting a video out on the day after or do you wait a week to release the next video? The easiest way of solving this problem is to prepare for this well in advance so you never have to deal with this issue.

If you verify your YouTube account, you get the ability to schedule uploads on your account. These videos will then go live at a time and date of your choice. With the proper planning, you can schedule content 2-4 weeks in advance to give you a buffer if you ever have personal issues that prevent you from uploading on a certain week. This also gives you the ability to guarantee that your videos will be going live at a specific time every week.

If you are not yet planning your content a month in advance, now would be a great time to start. You always want to have 3-4 videos scheduled. This will not only save a lot of stress, but allows you to promote content in the weeks prior to release as you already know what will be coming out. With unlisted videos, you can also get feedback from your most engaged users (build up an e-mail list or Facebook group for people to subscribe to) before it’s released to the public.

Another great use of the scheduling tool is the idea of tentpole programming. This is content designed around regular events in the calendar. Think about the demographics of your viewers and the events that they would be interested in. Build content around those dates and schedule/plan your videos around these times. Some of the obvious tentpole programming events are: Christmas, Halloween, New Years, April Fools and Easter. Check with your own audience to see what tentpole events they would find interesting.

Think about producing content around tentpole events such as the finale of a TV show, sporting events and product releases. Ask your audience what they are excited for and create content for that.

With tentpole programming, you may not be able to fully create your videos until closer to the event, but you can plan ahead so you aren’t rushing around last minute to create a video.

Using a combination of tentpole programming and scheduling your regular content, you can easily reduce the stress and pressure that you often feel under when thinking about what videos to create. It can also help your viewers know what to expect and if there is ever an issue with filming, you have 3-4 weeks to rectify it and your viewers might not even know there was a problem to begin with!

How do you make the most out of tent-pole programming, and how far in advance do you schedule your content?




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