You don’t become an overnight sensation on YouTube by sitting in-front of a webcam and playing your favourite game or talking about your day. This is where most creators start their journey and unfortunately this is about as far as many of them will go. The reason for this is that many new creators don’t use this time to refine their skills and continue to make the same mistakes over and over again.
Make sure you’re not restricting your channel’s growth and check to see if you’re making any of these mistakes!
Don’t copy someone else!
It’s tempting. They are obviously doing something right, so it makes sense to follow in their footsteps, right? As logical as this sounds, it is actually detrimental as they have created content that fits for their audience, not yours. Take the time to engage with your own audience and learn what works for you on your channel.
Tags, titles and descriptions should also not be blindly copied. I understand the appeal as many people say it can help you appear in related videos. If this was the case surely we would see more successful creators using this tactic? YouTube uses hundreds of different metrics to decide where videos should appear and this algorithm is becoming more and more sophisticated. Time should be spent learning how to optimise your own metadata instead of just copying someone else’s.
If you are obviously taking excessive inspiration from another creator in your niche, then this could create issues if you were looking to collaborate in the future. The YouTubers you copy will likely notice this and may not want to work with you.
Check your audio whilst recording!
I know it’s not feasible to spend a lot of money on equipment, but one of the most important parts of your video is the audio. Think about all the videos you’ve watched recently, how many of them had a lot of background noise? I bet that the majority of videos have very clear audio. Many viewers will watch YouTube videos whilst doing something else, meaning the audio is more important to these users instead of the visuals.
We need to make sure the audio is as clean as possible, with minimal background noise. There are relatively inexpensive microphones available that can help, the best bet is to ask other creators who are creating similar content for what they use. A gamer would need a different setup than someone who creates content outside.
Before taking the time to film, test your audio and make sure that it sounds great. It is almost impossible to improve audio once it has been recorded. Take an extra 10-15 minutes before shooting, it will make you stand out from the crowd.
Don’t try too hard with your editing!
You’ve just got access to Creative Cloud, found some After Effects tutorials and templates and you’re now ready to take your editing to the next level. Unless it adds something to your video, it would be smarter to take the time to optimise other areas of your video instead of spending a few hours on visual effects.
Many new creators take a template intro and add it to the beginning of their video without taking into consideration the rest of their content. Try to keep it simple whilst growing your channel. The more time you spend adding things like this, the less likely you are to spend time on the things that matter. You want to maximise watch time and continue improving your video creation workflow.
There are many things you can do to improve the quality of your video through editing. You want to make sure that you actually take some time editing as it’s very rare that you can shoot the whole video in one take. As part of your editing, you should focus on eliminating unintentional pregnant pauses (long gaps between speech) and try to keep your video engaging through the use of cuts.
So what next?
There are hundreds of different things you can focus on as a new creator, but the most important would be the three things listed on this page. If you are happy that you are following the advice on this page, visit our knowledge base where you can find more detailed information on how to take your YouTube channel to the skies.