From the CoHost Blog:

How to Find Your YouTube Niche

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There’s nothing more important when starting your YouTube channel than deciding on what content you are going to create. I know it is very tempting to make your content appeal to a wide audience, but by being smart when planning your channel, you can actually grow your channel quickly with niche audiences.

Think about the creators you watch and enjoy. I bet you see them as being leaders in what they do. They create entertaining videos about a specific topic (or two). This is their niche. This is what they are known for. You want to plan your channel around a specific niche where you can build your own dedicated audience and slowly become the “go-to” channel for this type of content.

Gamers are a great example of content creators that will have it very difficult as it’s currently incredibly saturated, but if you’re going to focus on one genre of game (or even one game series in particular), you will see a much greater performance on your channel compared to someone who plays a bit of everything.

By researching niche ideas, you can discover new ideas that may not have as much competition. If you believe you can consistently make content that is better than (or at least equal to) those in the niche you are targeting, then you have a great chance of creating a successful channel.

The problem is deciding on how wide you want to cast your net. For example, you can become known as a gaming channel that plays all sorts of games or you can get incredibly targeted with your content. The more targeted, the more engaged your audience will be as you are one of a handful of channels creating content for that topic area. 

As an example:

  • You can focus on retro games, or
  • You can focus on Nintendo 64 games, or
  • You can focus on Nintendo 64 games made by Rare, or
  • You can focus on solely creating content around Perfect Dark (an N64 game).

This mentality can be applied to all genres of channel, such as vlogging, cookery, makeup,etc… and there are examples at the bottom of this blog post.

As you can imagine, it would be almost impossible to become a leader by playing all types of games as there are thousands of people trying to do the exact same thing. If you don't focus on a niche, you will quickly lose focus and your viewers wouldn’t know what to expect from week to week.

My suggestion is to find a very targeted niche and then create content solely about that (at least to begin with). Using the example above, I would create content about video games created by Rare. This gives me a great opportunity to become a leader in the niche of:

Gaming -> Nintendo -> Nintendo 64 -> Rare 
(160.3k monthly searches)

I would do this by creating videos around the following games (all published by Rare):

Gaming -> Nintendo -> Nintendo 64 -> Rare -> Perfect Dark
(44.2k monthly searches)
Gaming -> Nintendo -> Nintendo 64 -> Rare -> Goldeneye
(56.2k monthly searches)
Gaming -> Nintendo -> Nintendo 64 -> Rare -> Banjo-Kazooie
(152.6k monthly searches)
Gaming -> Nintendo -> Nintendo 64 -> Rare -> Banjo-Tooie 
(67.3k monthly searches)
Gaming -> Nintendo -> Nintendo 64 -> Rare -> Donkey Kong 64
(39.7k monthly searches)

Once I start gaining a following, I can start expanding my content slightly to other topic areas within the Nintendo 64 niche. By doing this, the channel will start to be seen as not only authoritative for Rare videos, but also for Nintendo 64 videos as a whole. As an example, to rank well for "Nintendo 64" content, I would also generate videos around:

Gaming -> Nintendo -> N64 -> Nintendo Games 
Gaming -> Nintendo -> N64 -> Nintendo Games -> Super Mario 64 
(1.6M monthly searches)
Gaming -> Nintendo -> N64 -> Nintendo Games -> Mario Kart 64 
(136.2k monthly searches)
Gaming -> Nintendo -> N64 -> Nintendo Games -> Zelda: Ocarina of Time 
(151.5k monthly searches)

Before long, you will become known within all of those areas, leading you to start carving a niche within the “Nintendo 64” and potentially higher “Nintendo” topics. By focusing on creating great quality content at this granular level, you can widen your audience and still retain high levels of engagement and brand loyalty. It truly is best to cater to a small close-knit community, get feedback and learn from your viewers and start expanding organically. Long gone are the days where one viral video will catapult your channel to the millions. 

The essential thing is that you build your niche gradually and refine your videos with the smaller audience, all the while gaining relevance for your subject matter.

The biggest mistake people make are by targeting niches with a large volume of well established creators, or those that are too broad.

If you are starting your YouTube journey, or decide it needs focus; create your own niche using the structure provided below.

Let us know in the comments if we’ve helped, along with the niche you are targeting.

Examples (remember that you can easily build your own, get as targeted as possible!):

Want to create a cookery channel? Try creating the following long-tail content:

Food -> Cookery -> Desserts 
(4.7M monthly searches)
Food -> Cookery -> Desserts -> 10 minute desserts 
(99.2k monthly searches)
Food -> Cookery -> Desserts -> Recreation of famous desserts from TV/Film 
(333.1k monthly searches)
Food -> Cookery -> Desserts -> Low sugar / healthy desserts
 
(356.7k monthly searches)
Food -> Cookery -> Desserts -> Desserts from around the world 

(43.8k monthly searches)

Food -> Cookery -> Breakfast
Food -> Cookery -> Breakfast -> Low sugar / healthy breakfast 

(1.7m monthly searches)
Food -> Cookery -> Breakfast -> Breakfasts from around the world 

(79.5k monthly searches)

Want to be seen as a top fitness YouTuber? Start out creating videos about home workouts, and then start branching out to other niches such as "staying fit at work".

Fitness -> Weight Loss -> Home Workouts 
(1.1m monthly searches)
Fitness -> Weight Loss -> Home Workouts -> 15 minute exercises for beginners 

(333.5k monthly searches)
Fitness -> Weight Loss -> Home Workouts -> Explanation of stretches 

(486.7k monthly searches)
Fitness -> Weight Loss -> Home Workouts -> Home equipment reviews 

(947.8k monthly searches)

Fitness -> Weight Loss -> Fitness at Work 
(45.1k monthly searches)
Fitness -> Weight Loss -> Fitness at Work -> Lunch time exercises 

(6.8k monthly searches)
Fitness -> Weight Loss -> Fitness at Work -> Nutrition at work 

(20.1k  monthly searches)
Fitness -> Weight Loss -> Fitness at Work -> 3 minute exercises 
(9.1k monthly searches)

There are thousands of untapped niches out there, it's possible to use the analyzer tool over at https://rapidtags.io/analyzer/ to understand exactly how many people search for videos in these niches every month, along with the average engagement rate. 

This is a great way to start planning your content and build a lasting audience on YouTube. 

note: all figures in this blog post have been provided by rapidtags.io - head over to their Twitter and show some love.


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