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How To Create A Remarketing List

  • Firstly, ensure your YouTube and AdWords accounts are linked
  • Log in to your Google AdWords account
  • Click the Shared Library tab
  • Select the Audiences tab
  • Under Video Remarketing click View
  • Click +Remarketing List
  • Select a type from the List Type drop down
  • Choose one of your channels from the YouTube Channel dropdown
  • Enter a name for your remarketing list
  • Enter a Membership Duration to choose how long visitors stay on your list (Default is 30, max is 540)
  • Choose between Open and Closed status. Open will allow new entries to be added to the list, whereas Closed will not.
  • Choose whether you would like to start with an empty list, or include users that have visited within the last 30 days.
  • Click Create List

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